Trend Spotting is a habit. Being able to see patterns and so-called “future tracks” is a muscle the futurist trains all the time. People often say “I can’t see it.” And it is not surprising if they are not looking hard enough. So expand your horizons and practice to see what others do not see – that is trendspotting!
This is your task:
It is very normal to feel like you are on shaky ground when you start trend spotting, if you’re not used to working with the future. Very few people have learned to work strategically with things and ideas that have not yet become mainstream. But remember: Your contribution is just as important as everyone else’s. Your take on the future is unique and valuable, so jump into trend spotting, and remember – if you do not having just a little fun with it, you are not doing it right.