The Social Travel Summit with Liselotte Lyngso

The Social Travel Summit with Liselotte Lyngso

The Social Travel Summit is an annual gathering of professional travel bloggers and influencers from around the world. This year, in 2019, the event was hosted in Ravenna in Italy.
It’s a platform where people in the traveling industry can discuss different issues related to tourism and influencer marketing. Here, they can think about what improvements there should be made. One of the biggest topics of 2019 was sustainability. How can we continue traveling and still watch out for our planet?
Futurist Liselotte Lyngsø gave a keynote at this year’s Social Travel Summit. Here she talked about traveling, sustainability and trust.

Her point was that travel bloggers are becoming the new authority

Taking over the guiding role from traditional authorities. Telling us where to go. Some travel bloggers are actively trying to travel in ways that are far more sustainable and because of their authority, people follow them.
Thus, the bloggers have a huge responsibility with regard to making traveling a part of a sustainable solution rather than the problem.
Also, our needs for traveling will only increase.
1) People prefer travel over buying more stuff.
2) A growing middle class wants to travel the world.
3) The internet is turning us into grasshoppers all opting for the same destinations.
4) Elderly people are enjoying retirement by seeing the world rather than staying at home.

Watch the video about The Social Travel Summit on Youtube

If you want to read more about Liselotte’s view on traveling, here is a danish article about solo traveling.