3 megatrends that will transform the future of communication

With all the technology that we have today and all that’s still yet to come – what will communication be all about in the future?


Liselotte Lyngso, Futurist in Future Navigator, was moderating Digital Copenhagen 2019. She presented 3 megatrends that will transform the way we communicate in the future.


Feedback crisis!

Over the years, technology has made it super easy for us to communicate with each other. If we have a problem with a product, we have 24/7 assistance from chatbots. The internet makes it possible for us to call or text from one end of the world to another! We will have smart speakers, that can answer any question and that will recognize our every need before we even know them ourselves. We won’t call each other – it’s so much faster to send a text and avoid the small talk! Communication has never been easier than it is today – but maybe it has actually become too easy!?


Digitalization will take us to a level where we’re getting into a person to person feedback crisis. Because we are moving further and further away from talking to each other, people will become worse at giving feedback. Standing in front of someone and telling them how they can improve, reading their body language and expressing empathy will seem unnatural for a generation of onscreeners. Most of the communication we will experience, will be from social media or from our chatbots. Not exactly the kind of feedback that we need in terms of handling the tough subjects and taboos.


Thus, the luxury in a future of onscreeners will be to be catered for by a team of people present and aware of you. To be able to hand pick the people that can give us the best and most honest feedback. People that we can look in the eye and communicate with properly.


Unlimited knowledge

The second major trend in terms of communication will be that knowledge will no longer be a shortage. This will revolutionize the way we do marketing, customer service and other empathy driven matters. Imagine if we had a chip inserted in our heads, that made it possible for us to know exactly what each other were feeling? People would make a much greater effort in handling you as a customer, because your rating and actual reaction would be visible for everyone to see.


New role models

The kids that are growing up right now are expected to live until they’re 120 years old. Therefore, their concern towards climate change is extremely urgent. They look at their parents and are totally mortified by the way they don’t feel the same obligation to make a difference. They definitely won’t see them as very good role models and will instead look up to heroes as Greta Thunberg and other activists.


So, we’re looking towards a new generation of rebels. For them, authorities simply won’t be a thing anymore. They will only want to share data with, work for and shop from people who are as determined to taking care of our world as they are. They have no time for comprise and they know exactly how valuable they are as the shortage for talents on the labour market will only increase during the next 10 years.


Watch the video with with Liselotte Lyngso and get inspired by how these 3 trends will transform the way we communicate.

READ ALSO: Let’s save the climate – no time for compromises! with Liselotte Lyngso.

Working together apart – will you be a time owner or a time slave?

If you had the opportunity to work anywhere you’d like. Where would it be? Would you stay in bed, go to a café, pick a co-working space together with like-minded neighbors – stay in your regular office? What kind of atmosphere works best for YOU? Maybe its situation-based, maybe it’s a specific version – freedom is being able to design the optimal work-life for your needs. And according to Forbes, flexible working spaces will be the main competitive force for recruiting talents in the years to come.


People are different. Some require complete silence and square walls to get a job done. Some find, that their creative sense is reinforced when sitting in lively surroundings or when they listen to music.

Once upon a time, the office was at the heart of our work. When we went in, it was time for work. When we got out again, we were free. Today, our view of when, where and how we work is much different. From having everyone work in set places and hours, more and more people strive to design their work lives, to their needs. Because why not? Unfortunately, not everyone is able to do that. The hierarchy of the future will be the battle between time-owners and time-slaves. Who decides when and where to meet? You or your colleagues – or do you take turns?


Joes & Cos is a business that catches this trend by broadening the workspace options. Just like a fitness club, they provide free access to various work-place environments so that you can navigate amongst the many options that are popping up everywhere. That way you can combine your office with being a “work-life” tourist experimenting with new ways of working and meeting up with people at locations that are easy to access.  One day your office can be by the waterfront. The next day, it can be in the very city center.

Together with Joes and Cos, Liselotte Lyngsø, Future Navigator talked about the future of work and how she gets her job done.


Keep your employers by setting them free!

«Your first and most important board meeting should be with yourself. Are you happy? Are you giving yourself enough credit? »

-Liselotte Lyngsø


We will get older and older and we will work more. Therefore, it’s extremely important that we are happy with what we do and where and when we do it! In the future, we’ll go from everyone having to sit in an office all day to letting people tailor their own work life so that it fits their needs completely. This is why coworking spaces are booming right now all over the world! People have found out that they’re not forced to sit in their offices anymore. With digitalization and mobile technology, they can pretty much work from everywhere.


So, leaders of the future: take note! People won’t tolerate to have their workspace decided for them. In order to keep your employees happy, you will have to set them free. Let them be creative, where and how they want.


«In the future more and more people have to design their own work life. That’s really scary, because you’re always double scared of what you’re going to lose, rather than what you’re going to gain. But don’t worry – try to enjoy the journey instead » 

-Liselotte Lyngsø


READ ALSO: “The future of the workplace” with Liselotte Lyngsø.


Watch the short video with Liselotte Lyngsø about working outside the office right here.


If you want to read more about the future worklife, you might also find this article with Liselotte Lyngsø interesting.

The future of X #2: Gamification

What if your work could be as fun as a game? Wouldn’t it be much more motivation and exciting to go to work, if you knew you would be rewarded as you would in a game? If for every client you gained or product you sold, you would “reach a new level”? Think about it. Maybe you’re already playing!

On the second episode of OZY’s newest season of the podcast, The Future of X: The workplace, futurist Liselotte Lyngso joins the discussion of how gamification will change the way we work. On this episode, her co-experts are Mark Stevenson, Keisha Howard, Gene Farrell and James Canton.


“The future isn’t so abstract when it comes to gamification. It’s already all around us. Pilots hire gamers to become pilots, because they’ve basically already done the training.”

-Liselotte Lyngso.

Do you like your job?

Mark Stevenson is a futurist and the author of “An Optimist’s Tour of the Future” and one of his biggest worries about today’s work life is employee disengagement. He wonders why work isn’t enjoyable, when it’s such a significant part of our lives.

“The average employee is currently productive for about three to four hours a day. 85 percent of employees are disengaged with their work.”

-Mark Stevenson.

Maybe employee disengagement is a cause of habit. We’ve gotten so used to doing the things we do, and we’re not even sure why we do it anymore. Or maybe we don’t care, because our boss doesn’t give us high enough demands. No matter what causes this, something has to be done.

If you dislike your job, it’s most likely the way you have to perform your job, that you don’t like. According to Mark Stevenson, we can fight this by making the active replication enjoyable itself. An example of this is having sex. Society would say that we have sex because we enjoy it. But the biological explanation is actually that we have to reproduce ourselves. So, we would probably still do it, even if Mother Nature hadn’t made it enjoyable for us. It’s kind of the same thing with our work. Whether we like it or not, we have to do it in order to support ourselves. But doing a “Mother Nature” and making it more enjoyable would probably solve a lot of issues and enhance our productivity tremendously!


Your gamer group is your new team mates

So how do we then make our jobs more fun? Mark Stevenson suggests gamification. This is something that Keisha Howard, the founder of Sugar Gamers, agrees strongly with. Her point is that human beings, kids, and animals intrinsically learn through play. And that gamification will have a positive influence on a lot of spectrums in our work lives.

“If we could quantify or qualify our work skills like in a game, or level up and earn points, it would motivate people in a whole new way. Maybe even give them a completely new platform to relate to one another.”

-Keisha Howard.

But gamification wouldn’t only be a way of motivating people to do their jobs. It might actually be the foundation of a whole new way of creating work teams. In a lot of video games, roleplay and choosing your own character is a big part of the game. The idea is to team up with players who have skills that you don’t. So, the characters might not be good at everything individually, but when they come together as a team, they can be a very powerful source. If we began to create work teams like we do in video games, it could revolutionize the whole team dynamic at the future workplace.

Today, we strike to perform perfectly every time and we’re really hard on ourselves if we don’t succeed. In gaming, everyone loses all the time. The point is exactly that you can only win when you’ve actually allowed yourself to lose all those times. Therefore, gamification might also create a whole new idea of what it means to lose.


How will democratizing problem solving influence future work life, and what might become some of the downsides to introducing gamification in future work life? Listen to the rest of the podcast with Liselotte Lyngso here, and find out.


Want to read more about the future workplace and work life? Check out these articles with Liselotte Lyngso.


Let’s save the climate – no time for compromises!

C40 Cities is an organization that connects more than 90 of the world’s leading cities to take bold climate action and build a healthier and more sustainable future. They represent more than 700 million citizens and one quarter of the global economy. Therefore the mayors of C40 Cities are committed to deliver on the goals of the Paris Agreement. Both at the local level, as well as to clean the air we breathe.

This year’s C40 Mayors Summit was hosted in Copenhagen and futurist Liselotte Lyngsø took part of the event.


The youth take over

The goal was to build a global alliance between leading cities, businesses and citizens. An alliance that takes the radical and ambitious climate action that our planet needs. At this year’s event, the attendance of young people was significant. For the past year with all the climate strikes, millions of children all around the world have shown that they are willing to take action and to do what has to be done.

We know that we are young. And we know that in the eyes of a lot of political leaders around the world, we are simply just kids. But our biggest wish for this meeting today is to sit down together as equal citizens. Not just as kids and adults but as a joint group who are all fighting for the same cause.”


A subject that took great place of discussion was climate in job and career. Today, there isn’t many sustainable jobs and university courses dealing with climate-related challenges. The youth makes up the next generation. Therefore it’s extremely important that they have the opportunity to choose career paths that address our future. If they work exclusively with climate change, it may actually entail economic problems!

Several green proposals regarding climate in job and career were developed by attending jury members – citizens from around the world. One idea was to make an online platform that gathers all our green job opportunities in one place. The platform would then provide a guide or strategy that inspires people to the pursuit of a green and impactful career.


The future generation has strict demands for their employers

Another idea was to make a green manifesto. This agreement commits people to avoid the employment of polluting and unsustainable companies. As a part of the judging jury, Liselotte Lyngsø supported the idea.

“Only businesses living up to the green manifesto can enter a platform for recruiting the next generation. The youth will refuse to work, shop or support any businesses that are not living up to the demands of the manifesto. You will be kicked out – as a user as well as a business – if you do not develop in a sustainable direction! They know that their power lies in their feet.”
-Liselotte Lyngsø.
Watch the speech from Selma De Montgomery (14 years) on behalf of the Youth Takeover participants among speeches from Mayors of Copenhagen, Paris, Freetown and Seattle and other youth activists at this link or read more about the C40 summit 2019 here.
You can also read all developed proposals for future sustainable jobs in this Youth Takeover Folder – How can cities pave the way for a sustainable generation.

Er kuren til pseudoarbejde borgerløn? 

TEST: Kan du ikke forklare dine børn, hvad du arbejder med? Så laver du højest sandsynligt pseudoarbejde.


Pseudoarbejde: at opstille kulisser af travlhed 

Dennis Nørmark er antropolog, kommentator, konsulent og forfatter. Han har skrevet bogen Pseudoarbejde – hvordan vi fik travlt med at lave ingenting, som et opgør med vores moderne arbejdsliv og den spildtid, der går med ingenting. Den kommer ud af en forundring over, at vi i dag ikke arbejder de 15 timer om ugen, som fremtrædende økonomer og samfundstænkere for 100 år siden troede ville være realiteten på nutidens arbejdsmarked. Men hvor går grænsen mellem pseudoarbejde og fornuftigt arbejde? Må man gerne lave pseudoarbejde, hvis man godt kan lide det? Og hvornår er vi egentlig glade for det, vi laver?

Fremtidsforsker Liselotte Lyngsø interviewer Dennis Nørmark, for at høre mere om fænomenet pseudoarbejde. Hvad ligger der bag det, og hvilke tabuer udspringer det fra?


En løsning på pseudoarbejde på individs, virksomheds- og samfundsniveau

Pseudoarbejde er lig med spildtid, og vi skal helst finde en løsning på det, så vi kan begynde at bruge tiden på bedre ting. Hvorfor vi ikke allerede er begyndt, er på grund af det tabu, der ligger i begrebet. Et tabu kan defineres som noget, man egentlig godt ved er forkert, men som også bliver et tab, når man først ser det i øjnene. Så snart, vi begynder at tale om det, så bliver det ændret. Det samme gælder på pseudoarbejde. Folk orker simpelthen ikke at tage konsekvensen af, at snakke om det! For hvad skal de lave, hvis de ikke skal pseudoarbejde?


Lad os prøve at løse problemet med forskellige slags briller på – på et individ-, virksomheds- og samfundsniveau.


Individets ansvar

Når det kommer til, hvad individet kan gøre for at mindske pseudoarbejde handler det om at vi skal kigge indad. Vi må sætte os ned, kigge på vores arbejde og tænke over, om vi rent faktisk bliver lykkelige af det. Tænk over, om du i virkeligheden burde lave noget helt andet? Og så handler det om, at vi simpelthen ikke må finde os i pseudoarbejde! Selvom det betyder, at vi skal gå “udenfor” procedureren. I fremtiden kommer flere og flere mennesker til at arbejde som freelancere fremfor at være fastansatte. Så bliver vi kun hevet ind i et projekt, hvor der er brug for vores konkrete kompetencer. Vi går ind i projektet, giver den hele armen, og så forlader vi det igen og starter et nyt et andet sted.


Hvad kan du gøre som leder?

Ser man på, hvordan lederen af en virksomhed kan forhindre pseudoarbejde må vi være en smule strenge. Der er en grund til, at lederen bliver betalt mere end sine medarbejdere. Det er fordi, lederen sidder på det største ansvar. Et ansvar for, at ALLE nødvendige beslutninger bliver taget. Også dem, der er svære og især dem, der stopper pseudoarbejde. Lederen skal sikre sig, at alle arbejder men at ingen arbejder unødvendigt. Vi står overfor helt nye tider, med digitalisering og teknologiske muligheder, der udvikles hele tiden. Der skal tænkes ud af boksen! 4-dages arbejdsuge? Bordtennis på kontoret? Lederen skal ikke være bange for at tillade leg og lediggang – vi er mindst lige så produktive, når vi laver ingenting og får lov til at lade kreativiteten flyde.


Samfund – vi har alle et ansvar

På samfundsniveauet er vi allesammen ansvarlige for ikke at lave pseudoarbejde. Altså, hvis du godt kan lide at lave  de ligegyldige ekstraopgaver, så feel free! Men vi må sammen finde en løsning på, at holde os alle beskæftiget med opgaver, der betyder noget og som ikke spilder vores tid og planetens ressourcer. Vi bliver ældre og ældre, og vi kommer til at arbejde i langt flere år af vores liv, end vi har gjort før. Men det betyder ikke, at vi også vil arbejde mere intenst, end vi gør i dag. At vi arbejder længere giver en mulighed for at vi kan tage den med ro. Måske er borgerløn løsningen? At give alle et økonomisk udgangspunkt til at gøre hvad de brænder for, så de ikke skal ud og finde et spildtidsarbejde, som de aldrig kommer væk fra.

Læs om, hvordan vi i fremtiden dropper pensionen for i stedet at tage pauser og arbejder meget længere i denne artikel med Liselotte Lyngsø.


Kommer vi til at arbejde mere eller mindre i fremtiden? Ja, hvad betyder det at arbejde egentlig? Og er det at ville have en sprøjteorgasme pseudoarbejde?

Lyt med og tag selv stilling, når fremtidsforsker Liselotte Lyngsø interviewer Dennis Nørmark på SMUK festival 2019 om hans bog, Pseudoarbejde.

Se videoen på Youtube her.

Hospitalitybranchen kommer i opbrud

Nye arbejdsformer, bedre streaming, jagten på x-factor, etisk ansvarlige gæster og et stort behov for møder i levende live vil stille krav til møder og konferencer.

I en artikel fra Børsen, giver fremtidsforsker Liselotte Lyngsø, sit bud på, hvordan konferencebranchen fortsat holder sig relevante. Følg de 3 råd, hvis du skal overleve et arbejdsmarked, der er i gang med at skabe nye møderitualer.


Fremtidens mødesteder skal have x-factor

For det første handler det om, at man som møde- eller konferencested skal turde at skille sig ud. Vi går mod et mere og mere digitaliseret samfund, og nye teknologiske muligheder skabes hele tiden. Men det betyder ikke nødvendigvis, at behovet for fysiske mødesteder mindskes. Faktisk bevæger vi os længere mod trangen til “touch” i takt med, at vi bliver mere og mere “tech” – vi går fra “high-tech” til “high touch”!


“At mødes i “live” er vigtigere end nogensinde før. Og der kommer de virtuelle muligheder til kort. Vi er mere hudsultne end før.”

-Liselotte Lyngsø

Der er også en kæmpemæssig forskel på det fysiske, og det virtuelle rum. Det fysiske rum danner bedre og mere naturlige rammer for en intim samtale. Her har vi lettere ved at tale om tabuer, og diskutere svære emner.


Selvom vi fortsat kommer til at bruge det fysiske mødelokale, vil meget helt sikkert forgå virtuelt. Der skal kæmpes i forhold til at skabe de bedste “living spaces” – det vil sige steder, hvor mennesket trives og blomstrer. Hvide vægge, dårligt indeklima og belysning bliver no-go! Det skal være rart og inspirerende at være i – teknologien skal være til stede men den må ikke “fylde”. Vigtigst af alt, skal det have identitet. Det kan være gennem kulinariske oplevelser, dufte, vægge, der benyttes som lærred eller specielle pop-up venues. Og så skal hospitalitybranchen gøre sig ekspert i at løfte sine kunders oplevelse og målsætninger med at mødes. Branchen skal være langt mere pro-aktiv og modig i forhold til at deltage tidligt i planlægningsprocessen og designet af møbler og konferencer. De skal være gode til at dele erfaringer og oplevelser, så den dybe tallerken ikke skal opfindes igen.


Læs hele artiklen fra Børsen med Liselotte Lyngsø, og få endnu flere fif til, hvordan hospitalitybranchen kan holde sig “up to date”.


Liselottes 3 gode råd